COMMUNITY SYSTEMS
CAMERON MORSE
CAMERON MORSE
OFFICE COFFEE
R&D
R&D
More than a cafe, OFFICE is a meeting place, a room for ideas to grow; and a refuge from the cold world. We recognize its essential function to a social and meaningful life - but how do we communicate this to a “consumer minded” audience?
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Community is understood to be developed and maintained through reliance, accountability and shared values. Community Systems is my method to cultivate healthy permacultures where the social and the economic meet.
A system isn't one thing and in 2026 we are over saturated with Good Brands, Good Ads and Good Events - what we want and what we need is Community. It follows that our strategies should begin with creating a system of reliance, accountability and shared values. The right branding follows, the right ads follow and the right events follow. But these are not the system itself but the fruit of a healthy system.
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Luckily, reliability is built into the brick and mortar model. We need beautiful places to go and interesting people to see. We need conversations and coffee too. This reliability is visual, it's physical and it's emotional. Together we can build a visual language that cements this physical feeling into the social.
We can create accountability by setting plans in public and keeping them. This informs a social and graphic strategy based on keeping the community up to date on what's happening and what's coming. This needs to range from the short, to medium to long term - with a clear visual hierarchy. We should aim to reach new customers by amplifying our message clearly and boldly.
Further, we can develop and explore the shared values of the OFFICE community through events, products and services built to make members lives more meaningful and social.
I propose a graphic system in conversation with OFFICE supplies (as seen in the intro image). An extension of the architecture and inspiration behind the physical space, starting with a system of custom Tabs (for both digital and physical branding) and moving toward products that communicate and provide an emotional, physical reliability. This hand in hand with video and photo work that is grounded in the "film aesthetic", warm tones, deep grain and natural light. Not only representing the interior, the graphic language, the coffee or products - but communicating the warmth of community, conversations, interesting people and the excitement of potential. These visuals will develop the shared values of the OFFICE community together through weekly social media communication, visual storytelling and IRL events. From planning to production to posting.
Depending on your needs, budget and availability, I would suggest:
Four Meetings a Month
or
Two Meetings a Month
COMMUNITY SYSTEMS relies on setting short term, medium term and long term goals while meeting regularly to review and adjust as needed. All assets/art included. Please contact me for more information or to set up a further meeting.
Community is understood to be developed and maintained through reliance, accountability and shared values. Community Systems is my method to cultivate healthy permacultures where the social and the economic meet.
A system isn't one thing and in 2026 we are over saturated with Good Brands, Good Ads and Good Events - what we want and what we need is Community. It follows that our strategies should begin with creating a system of reliance, accountability and shared values. The right branding follows, the right ads follow and the right events follow. But these are not the system itself but the fruit of a healthy system.
Luckily, reliability is built into the brick and mortar model. We need beautiful places to go and interesting people to see. We need conversations and coffee too. This reliability is visual, it's physical and it's emotional. Together we can build a visual language that cements this physical feeling into the social.
We can create accountability by setting plans in public and keeping them. This informs a social and graphic strategy based on keeping the community up to date on what's happening and what's coming. This needs to range from the short, to medium to long term - with a clear visual hierarchy. We should aim to reach new customers by amplifying our message clearly and boldly.
Further, we can develop and explore the shared values of the OFFICE community through events, products and services built to make members lives more meaningful and social.
COMMUNITY SYSTEMS is full service:
I offer Graphic Design, Art Direction, Video/Still Production + Editing, along with Web Development, Marketing, Product Design/Production and Community Management.
I offer Graphic Design, Art Direction, Video/Still Production + Editing, along with Web Development, Marketing, Product Design/Production and Community Management.
I propose a graphic system in conversation with OFFICE supplies (as seen in the intro image). An extension of the architecture and inspiration behind the physical space, starting with a system of custom Tabs (for both digital and physical branding) and moving toward products that communicate and provide an emotional, physical reliability. This hand in hand with video and photo work that is grounded in the "film aesthetic", warm tones, deep grain and natural light. Not only representing the interior, the graphic language, the coffee or products - but communicating the warmth of community, conversations, interesting people and the excitement of potential. These visuals will develop the shared values of the OFFICE community together through weekly social media communication, visual storytelling and IRL events. From planning to production to posting.
Depending on your needs, budget and availability, I would suggest:
Four Meetings a Month
- IRL or Online
-
What is going on this week.
-
What projects are ongoing.
-
What needs developing.
-
Review of produced images, video, graphics and products.
or
Two Meetings a Month
- IRL or Online
- What is going on this month.
-
What projects are ongoing.
-
What needs developing.
- Review of produced images, video, graphics and products.
COMMUNITY SYSTEMS relies on setting short term, medium term and long term goals while meeting regularly to review and adjust as needed. All assets/art included. Please contact me for more information or to set up a further meeting.